From the Desk
of Daniel Blackman

Loyola Values Initiative

Completed in 2011

Work done for 160over90

Executive Creative Director: Jim Walls

Designer/AD: Daniel Blackman

Writer: Brad Failor

Series of booklets created for Loyola University Maryland as the last collateral piece an accepted student would receive before making their decision.

The booklets give a potential student one last overview of opportunities, challenges and values of attending the University. The books were written and designed in a personalized manor to encourage conversation between the student and their parents.