Loyola Values Initiative
Completed in 2011
Work done for 160over90
Executive Creative Director: Jim Walls
Designer/AD: Daniel Blackman
Writer: Brad Failor
Series of booklets created for Loyola University Maryland as the last collateral piece an accepted student would receive before making their decision.
The booklets give a potential student one last overview of opportunities, challenges and values of attending the University. The books were written and designed in a personalized manor to encourage conversation between the student and their parents.