From the Desk
of Daniel Blackman

Loyola Acceptance Book

Completed in 2010

Work done for 160over90

Executive Creative Director: Jim Walls

Creative Director: Dan Shepelavy

Designer/AD: Daniel Blackman

Writer: Anna Hartley

Booklet created for Loyola University Maryland as collateral to accompany the acceptance materials sent to the incoming freshman class. It’s one of the final opportunities to tell Loyola’s story and convince students to send in their deposits and decide to attend Loyola.

We approached the project with the desire to create something that would recreate the depth, breadth,and curiosity-inspiring knowledge that a student could expect as a Loyola student.

The resulting materials was a book full of provocations, philosophies, footnotes, and questions that offer a peek at the student’s next four years at Loyola.