Kendall Square

A re-imagining of Kendall Square, an urban landscape that is placed between MIT and some of the world’s most innovative high-tech companies.

The Concept:
Our approach positions Kendall Square as a place where the world’s most brilliant minds come to play, and where every visitor experiences a welcoming, thought-provoking space that fosters intelligence, growth, and discovery.

This suite of promotional materials for Boston’s Kendall Square didn’t just give the space a new identity–it re-imagined what the space could be (from LED touchscreens to moveable furniture, a MIT museum to reserved parking spots for innovative gourmet food trucks). The resulting brand and outreach materials communicate in a playful, unconventional manner that reflects the Kendall Square experience.